What is UX? Understanding the Core of User Experience Design

In 2025, every product, website, or service we interact with is designed to provide an experience. Whether it’s booking a flight, shopping online, or navigating an app, every step in the user journey is carefully crafted to be as seamless and intuitive as possible. This is where User Experience (UX) design comes into play.

UX design is more than just making things look good — it’s about how things work, how they feel, and how effectively they help users accomplish their goals. But what exactly is UX, and why is it so important?

Defining UX: More Than Just Design

User Experience (UX) design focuses on enhancing user satisfaction by improving the usability, accessibility, and interaction between the user and a product. It is a human-first approach to design, ensuring that technology serves people efficiently and enjoyably.

The term “User Experience” was coined by cognitive scientist Don Norman while working at Apple in the 1990s. According to him:

“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” — Don Norman

This means UX isn’t just about how a product looks but how it functions, how easy it is to use, and how it makes the…